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Our crowdfunding phenomenon that started it all. Explore the "secrets of life" from science, psychology, and beyond in story-led adventures that make your favorite TED Talk feel like reading The Gruffalo.

Younger Me Academy Titles

The Secret to Growth Mindset

(Growth Mindset)

The Secret to Being Wrong

(The Scientific Method)

The Secret to Generosity

(The Science of Generosity)

The Secret to Fairness

(Equity vs. Equality)

The Secret to Discovery

(Designing Experiments)

The Secret to Happiness

(The Science of Happiness)

The Secret to Being Perfect

(The Pareto Principle)

The Secret to Future You

(Investing in Yourself)

“It’s integral, not extra… the PERFECT mentor text.” – Award-winning middle school teacher

“Equips [children] with important lessons on resilience that are grounded in real science.” – Head of Content, Apple Media

“If you’re a fan of TED talks and have kids… this series is going to be a new staple in your bedtime story roundup.” – Sr. Managing Director, Hanover Research

“Want the best for your kids? Younger Me Academy will inspire, entertain, and educate children… and parents too!” - CIO, Putnam Investments

“They give my children exposure to important lessons, but with fun stories and great illustrations. I even learned something new!” - Director, Morgan Stanley

“Beautiful illustrations and educational lessons all wrapped in one - a favorite in my household of the kids AND adults.” - Partner, McKinsey

Introduction to Younger Me Academy


Stories for Kids. Lessons for Life.

This is story-based learning designed for ages 0 to 100, playroom to boardroom. We tackle secrets from science and psychology that you never encountered in school and will wish you'd learned decades earlier.


Imagine understanding how to battle unhealthy perfectionism, navigate ambiguous problems, avoid "giver burnout," and stay resilient in the face of failure as early as age 5...without the lecture.

Like TED Talks, but in storybook form

Most children’s books stay in the shallow end of life lessons. Younger Me Academy dives into the deep end, introducing research-backed, lifelong skills from science and psychology inspired by global thought leaders like Adam Grant, Daniel Kahneman, and Carol Dweck.


Enjoy reading a rhyming adventure that shows you the secret to happiness or how to combat unhealthy perfectionism—without the behavioral economics lecture.

Designed with kids AND grown-ups in mind

We know the pain of reading a repetitive, clunky children's book night after night. That's why we obsessed over meter and flow. Every book in the Younger Me Academy series is engineered with a pitch-perfect read-aloud rhythm that rolls effortlessly off the tongue.


With a 3-5 minute read time, relatable characters, deep intellectual concepts, hidden visual easter eggs, and layered storytelling, parents will find themselves getting just as much out of bedtime as kids do—even on the 50th read.

Not just written. Engineered with intention.

We didn't just write these stories—we built them with modern product design approaches. After deep-diving into the cognitive science behind children's literature, attention spans, and phonics, we put our manuscripts through the ringer. We ran over 200 drafts, reviewed more than 100 global illustrators, and rigorously tested every single page with dozens of real parents, teachers, and kids.


The result is a reading experience where every word, rhythm, and visual is built to engage.

A book that refuses to underestimate its readers


Younger Me Academy didn't launch in big-box retail stores; it was brought to life by a passionate community of development-focused families determined to invest in their kids' futures. The response was a crowdfunding phenomenon, earning the #2 spot on Indiegogo's global "Most Popular Projects" list (surpassing word-class tech start-ups and consumer gadgets) and becoming one of the biggest children's book crowdfunds of all time.


It's not just a book series, it's a quiet revolution in parenting and personal development, fueled by families who refuse to underestimate their kids.

To the brain, from the heart

Younger Me Academy is where Younger Media began. During the COVID-19 pandemic, founder Ben Okon was looking for ways to connect his isolated grandmother Gigi (a retired writing teacher) with his newborn son from afar. To bridge the 100-year and 400-mile gap, he combined Gigi's love for language with his own analytical background and wrote books for the three of them to learn, laugh, and share together over video.


The result was an obsession with building cross-generational connections through the language of reading.









Explore Other Books

Mythical Feasts

Our blockbuster best-selling romps about the mishaps of mythical creatures and their favorite treats.


King Chameleon

Our first-of-its-kind, critically acclaimed search-and-find series about friendship and self-acceptance.


Mo's Emotions

Our fan-favorite social-emotional series that turns big feelings into belly laughs, with the full stamp of approval from child psychologists.